Joseph Romm, one of Rolling Stone magazine’s top "100 Agents of Change", has focused his talents on helping us all to increase our language intelligence and to better understand the art of persuasion.
Romm demonstrates that you don't have to be an expert to vastly improve your ability to communicate. He has pulled together the secrets of the greatest communicators in history to show how you can apply these tools to your writing, speaking, blogging - even your Tweeting. The book also looks at the language intelligence of President Obama and Governor Romney.
Nothing could be more relevant in 2012 as Americans prepare to make vital choices following the elections. Language Intelligence will not only prepare you to be a much more memorable and persuasive communicator, it will also help you to understand the tricks of the trade used and misused by candidates on the stump.
With a few easily digestible and memorable concepts, Language Intelligence also offers listeners an indispensable roadmap for today’s political and pop culture landscape.
"For anyone who seeks to understand why Lady Gaga’s music has become a global phenomena or how to avoid ‘Etch-A-Sketch’ moments, this book is for you," said Romm.
"This book changed my life, and it can change yours, too. Joe Romm understands the secrets of persuasion and messaging and he has distilled them into this must-read book." (Van Jones, president, Rebuild the Dream)
"Joe Romm is one of the best communicators we have. This book is the essential handbook for anyone who wants to be more effective or more persuasive." (Bill McKibben, founder, 350.org)
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Politically Biased, But Good Information
For anyone who must convince anyone of anything!
Informative, useful, interesting.
Shakespeare, for creating so many favorite characters of his own.
An intelligent voice, with emphasis in all the right places.
I will strive to tell the story of my non-profit as an extended metaphor, using simple words, and repeat the mission/vision often while I paint a bright picture of the future that donors will bring about.
This is a great book for anyone who needs to convince anyone of anything, which means, for all of us! I didn't realize the common threads that run through the works of Shakespeare, Lincoln, the King James version of the Bible and lyrics from some of my favorite modern songwriters, and, knowing what those threads are, how to apply them to my own work and my own life. Dr. Romm's incites will be incredibly helpful to anyone who needs to write headlines, tweets, and stories to compel people to action. I highly recommend this book to all who want to be noticed and heard, and all who want to understand how others may compel you to act or feel a certain way through the skilled use of rhetoric.
- Alice M. Hoffman