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Publisher's Summary

When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - gapingvoid.com - and a reputation for pithy insight and humor, in both words and pictures.
MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?
Ignore Everybody expands on MacLeod's sharpest insights, wittiest cartoons, and most useful advice. For example:
    Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.
    If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.
    Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.
    The idea doesn't have to be big. It just has to be yours.
    The sovereignty you have over your work will inspire far more people than the actual content ever will.
    After learning MacLeod's 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.
©2009 Hugh MacLeod; (P)2009 Tantor
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Customer Reviews

Most Helpful

By John Q Public on 08-11-15

Ignore Hugh MacLeod: Like A Very Long Blog Post

What would have made Ignore Everybody better?

Original insights as opposed to rehashing maxims.

Would you ever listen to anything by Hugh MacLeod again?

No.

What didn’t you like about William Dufris’s performance?

Fine job,

If you could play editor, what scene or scenes would you have cut from Ignore Everybody?

Boasting. Conceit. Bragging. Empty advice.

Any additional comments?

Ignore Hugh MacLeod.

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2 of 2 people found this review helpful


By spendthrift on 06-06-11

Narrator is a Ham

I love the humor of Hugh MacLeod but the narrator's goofy style distracts to make the book almost painful. I'll buy the e-book or paper version and so should you.

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4 of 5 people found this review helpful

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