As Enterprise Editor for The Sunday Times, Rachel Bridge has interviewed hundreds of successful entrepreneurs and in this book she weaves practical advice with real life stories of those who got it right, and those who got it wrong. Interwoven with the practical advice will be the author's personal experiences and thoughts about successful entrepreneurs today, including Simon Cowell and Philip Green. What are they really like in person? Do they have any common characteristics? Would you actually want to be stuck in a lift with one? From getting drunk with Peter Jones to trying to get a word in edgeways with Marco Pierre White, Rachel Bridge has the inside scoop on what really makes today's successful entrepreneurs tick and how you can learn from them.
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Good snapshot of the basics
I would like to hear more detail about the companies Bridge talks about: how they started, what problems they faced and how they overcome them. The book reads like an academic article describing the basics rather than going into an in-depth exploration of why companies fail and why they are successful. As a book for how to start a company I much prefer
Probably not. Whilst there is some useful information I found that if you have read any other business books you would know this information already. Like I said, good for the basics.
I think I stopped with about 1 hour left. That's not an indictment of the book, I just felt my time would be used more efficiently by listening to other material.
If its the first business book you read then it will prove useful as an introduction to other books.