From the international best-selling author of Lateral Thinking and Six Thinking Hats. Use the power of creative thinking to become more attractive with a makeover for your mind! It doesn't take a high IQ, or reams of knowledge, or a great personality. All it takes is creativity, imagination, and empathy - all techniques that anyone can learn. Here Edward de Bono, world-famous for changing the way people think, shows you in clear, practical language how to impress people with simple conversational tactics. Want to be irresistible? Then follow de Bono's advice: you won't believe how much it can revolutionize your life until you do.