We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner-a large amount of every day is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do?
In this book you'll learn the seven drives that motivate people:
The Desire for Mastery
The Need to Belong
The Power of Stories
Carrots and Sticks
Tricks of the Mind
For each of the seven drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use.
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No new material if you have read widely on this topic before, but the author does presents the information well. The presentation of 'strategies' is a good idea and helpful concept. Great book for those who don't know the topic or wish to have a concise review.
- Luke "Lawyer in Australia."
I was really disappointed in both the content and performance of this book, the writing style was a bit condescending and incredibly repetitive. It seemed like the author used the phrase " get people to do stuff " about 50 times in the first chapter.
Poor organization, the book was basically a list of one chapter after another with different techniques, when I got into the 40's ( I'm not kidding ) I hit pause and never finished the book.
The sing song delivery did not enhance the content, I think the performer was trying her best to be conversational, but it wasn't working for me....
Couldn't finish the book, would not recommend.
- Michael F ONeill