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Publisher's Summary

We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner-a large amount of every day is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do?
In this book you'll learn the seven drives that motivate people:

The Desire for Mastery
The Need to Belong
The Power of Stories
Carrots and Sticks
Tricks of the Mind
For each of the seven drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use.
©2013 Susan M. Weinschenk, Ph.D. (P)2013 Tantor
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Customer Reviews

Most Helpful
3 out of 5 stars
By Chris Reich on 04-15-18

Rehash of Old Stuff

The title makes a promise that is too good to be true. I should have known that but I took the bait. Like most of this type of books that promise some amazing result, there is practical advice but little about making a specific application.

Tell stories. Yes, we respond to stories. But customers or clients won't eat from your hand because you enticed them with a story. Have you never heard that stories are an effective tool of persuasion?

The narration is not to my liking. In all, the book has some useful tips if you are new to the persuasion game. Otherwise, I think it's best to focus on your offer, be honest, offer a guarantee that covers fear and be real with people. In other words, if you want to get people to do what you want by a technique you find in a book, it won't happen.

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1 out of 5 stars
By Kelliah on 10-15-14

not what i anticipated

Would you be willing to try another one of Jo Anna Perrin’s performances?


What reaction did this book spark in you? Anger, sadness, disappointment?

the ideas presented here didnt seem to be more then very simple reverse psychology, reward systems etc..

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