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Whether you hope to make a sale or improve a relationship, Jolles’ wise advice - illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories - will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.
Customer ReviewsMost Helpful
By KA... on 01-01-14
Well presented, No real new information
Would you try another book from Rob Jolles and/or Rob Jolles?
Yes, I think he writes very comprehensively and appears to have a lot of knowledge for business/sales. However, this particular book just skims along the surface of many concepts.
Has How to Change Minds turned you off from other books in this genre?
No, it's only one book among a vast selection of books.
Which character – as performed by Rob Jolles – was your favorite?
No real characters in the book except Rob Jolles so by default he would be the favorite.
You didn’t love this book... but did it have any redeeming qualities?
Yes, the book is well written and organized in flow of topics.
Any additional comments?
Would have liked some additional information or application examples in the book.
2 of 2 people found this review helpful
By Richard on 07-10-13
What made the experience of listening to How to Change Minds the most enjoyable?
I would highly recommend this book for anyone that is interested in learning the art of influence. The process is systematic and concise and is definitely worth the read.
1 of 1 people found this review helpful