Persuade, Don’t Push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change.
Whether you hope to make a sale or improve a relationship, Jolles’ wise advice - illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories - will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.
"How do we discern whether we are unwittingly manipulating someone when our intention is simply to influence? Enter Rob Jolles. A sought-after speaker with a background in sales and training, Rob is an expert not only in the art of influence but also in human nature. How to Change Minds coaches listeners on the fine point of ethical persuasion - the art of influence without manipulation. If you want to change minds the right way, listening to this audio is the right thing to do." (Ken Blanchard, coauthor of The One Minute Manager and Trust Works!)
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Well presented, No real new information
Yes, I think he writes very comprehensively and appears to have a lot of knowledge for business/sales. However, this particular book just skims along the surface of many concepts.
No, it's only one book among a vast selection of books.
No real characters in the book except Rob Jolles so by default he would be the favorite.
Yes, the book is well written and organized in flow of topics.
Would have liked some additional information or application examples in the book.
I would highly recommend this book for anyone that is interested in learning the art of influence. The process is systematic and concise and is definitely worth the read.