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This book was a complete let down for me. My goal in reading it was to improve my business relationships, client retention, and perhaps gain some awareness of what I could do better. I realize sometimes I rub people the wrong way. Frankly, there was nothing earth shattering here. Jesse says something like he was born with this gift, so he thought he'd write a book outlining what he does. He outlines the "What" to do, but not "how" or really why. I'm scientific minded and this was old hat. If a person is over 30, life has probably taught them most of the lessons and wisdom he outlines (unless they are completely unaware). He uses countless analogies from his own life, excerpts from other much better books: like Malcolm Gladwell's Blink,Outliers, Emotional Intelligence and The richest man in Babylon, all of which I've personally read. I could name countless other motivational speakers I've gotten more from listening to. This further supports my opinion that "Life coaches", have a purpose in our society, but lack scientific credibility, and really need to use pom-poms. On a positive note, it was an easy listen.
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