May I suggest to all salesmen taking our course that you borrow a copy from your public library. Better still, buy a copy at your local bookstore. I can recommend it with enthusiasm. When I started out to sell I would gladly have walked from Chicago to New York to get a copy of this book if it had been available at that time. That statement may sound like an exaggeration but I mean it literally.
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One Idea! Live It...and Succeed!
- Mark Bowser