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Publisher's Summary

What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video?
Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out.
Anyone who has something to sell, a cause to promote, or a message to spread knows that there are obstacles in creating a message that resonates, spreads, and sticks to make their product or idea the word on the street.
Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.
Now, in How Ideas Spread, discover what researchers studying the science of social transmission have learned. Taught by Jonah Berger - a best-selling author, expert in social dynamics, and faculty member at the Wharton School - this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last.
Across 12 half-hour lectures filled with absorbing stories and intriguing information, you'll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field or interest. Listen to one powerful case study after another to find out how to leverage three main concepts—individual psychology, social influence, and social networks—to design infectious messages. Whether you're a professional seeking guidance on crafting products and messages that grab hold, or you just want insights into how viral trends work, this course will open your eyes to the power of contagious ideas.
©2014 The Great Courses (P)2014 The Teaching Company, LLC
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Customer Reviews

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By Fabrizio on 03-30-15

Great informative content at the cost of a few ads

Berger delivers great readily actionable knowledge based on social psychology and other studies and the only problem with the exposition is that some examples are obviously sponsored (JetBlue I am looking at you), although the concepts expressed are still valid.

One of the most memorable moments of How Ideas Spread was when it explained how flashy logos on apparel and accessories define you as a lesser person in the eyes of those who are really into fashion and how this is part of a cyclical behavior in the fashion market.

There are many things to learn from How Ideas Spread that I would use in my daily life, actually almost all of it, but first of all not to spend any effort and even less money, looking for the attention of an influencer.

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26 of 27 people found this review helpful


By Faraz Rabbani on 05-24-15

Clear, well-structured, compelling

The presentation if this course was clear. The ideas were well-structured, the explanation practical and practically demonstrated through life stories and examples...

Compelling!

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8 of 8 people found this review helpful

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Customer Reviews

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By CC on 06-09-15

Very interesting and useful

I thoroughly enjoyed this. I listened to loads of audio books and few are as interesting as this one.

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2 of 2 people found this review helpful


By Santiago on 02-21-17

Very good book

Fundamental concepts in human nature that you can apply to designing effective marketing or communications.

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1 of 1 people found this review helpful

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Customer Reviews

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By Amazon Customer on 08-24-16

Too superficial.

Could have been condensed in to only a few lectures. The information that was presented was interesting however, there was not enough to satisfactorily fill the course. For me this only got somewhat interesting after around lecture 7.

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