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Berger delivers great readily actionable knowledge based on social psychology and other studies and the only problem with the exposition is that some examples are obviously sponsored (JetBlue I am looking at you), although the concepts expressed are still valid.
One of the most memorable moments of How Ideas Spread was when it explained how flashy logos on apparel and accessories define you as a lesser person in the eyes of those who are really into fashion and how this is part of a cyclical behavior in the fashion market.
There are many things to learn from How Ideas Spread that I would use in my daily life, actually almost all of it, but first of all not to spend any effort and even less money, looking for the attention of an influencer.
26 of 27 people found this review helpful
The presentation if this course was clear. The ideas were well-structured, the explanation practical and practically demonstrated through life stories and examples...
8 of 8 people found this review helpful
I thoroughly enjoyed this. I listened to loads of audio books and few are as interesting as this one.
3 of 3 people found this review helpful
Fundamental concepts in human nature that you can apply to designing effective marketing or communications.
2 of 2 people found this review helpful
Could have been condensed in to only a few lectures. The information that was presented was interesting however, there was not enough to satisfactorily fill the course. For me this only got somewhat interesting after around lecture 7.