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The real keys of persuasion are delivered clearly and directly, using very colorful examples. Key concepts like primacy/recency are explained along with exactly how to use them.
This is a how to book based on real life experiences, and gets right to the point with no fluff or filler.
It is worth three times the price, because you can learn in short order how to use the audiences emotion to make the sale, or to get them to take the action you want. The historical examples are right on point. Anyone in business who wants to do a presentation that the audience will remember and act on, needs to buy and absorb the data in this book.
It was so impressive, I sent one to each of my adult children, as I believe the knowledge in the book will help them get what they want, and knowledge that will help you get what you want, is the kind of knowledge truly worth having.