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Showing how promotion/prevention focus applies across a wide range of situations from selling products to managing employees to raising children to getting a second date, Halvorson and Higgins show us how to identify focus, how to change focus, and how to use focus exactly the right way to get results. Short, punchy, and prescriptive, Focus will help you see not just what’s going on around you - but what’s underneath.
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By David on 02-13-17
Pain / Pleasure
What would have made Focus better?
The Promotion Prevention framework is based on Pain / Pleasure motivators. That helps understand lizards, but mammals have a lot more going on. Primates have even more, and humans have a lot more. Also, the authors said that people can be high in both Promotion and Prevention, and then during most of the book they speak about people as being one or the other. Also, the categorization of Promotion People vs. Prevention People data is based on self-assessments, and I challenge the validity of that method. If we separate the delivery (narration) from the content (narrative), the authors could choose more powerful stories to illustrate points, and they need to tell those stories in more powerful ways. This is a skill, and like all skills needs practice. I suggest the authors practice the skill of telling stories in riveting ways.
Would you ever listen to anything by Heidi Grant Halvorson Ph.D. and E. Tory Higgins Ph.D. again?
1 of 1 people found this review helpful
By David on 01-26-16
Great Narration. Useful and Thought-provoking
Would you recommend this audiobook to a friend? If so, why?
Absolutely. The author did a fantastic job narrating the book and the content of the book very much gives you and insight into why I (and other people) do what they do.
What did you like best about this story?
The breakdown of prevention/promotion is different areas of my life, from relationships to why I buy certain things.
0 of 2 people found this review helpful