Customer Development for Entrepreneurs

  • by Mike Fishbein
  • Narrated by Steve Barnes
  • 1 hrs and 58 mins
  • Unabridged Audiobook

Publisher's Summary

Customer development is a process for discovering and validating market demand for a business idea and determining the right product features to meet customer needs. Customer development is used to help build products that customers want and avoid spending time and money on products customers don’t want. It can be used to identify problems and new startup ideas, to test ideas, and to optimize ideas and existing products. Customer development helps us learn about our potential customers so we can build products they will actually use. Customer development and Lean Startup methodology have become quite popular with entrepreneurs. I created this audiobook to be a supplement to books like The Lean Startup and The Startup Owner’s Manual. Without rehashing too much of what they’ve taught, this is a tactical guide to practicing customer development. Many entrepreneurs and corporate innovators know they need to be practicing customer development, but don’t know how to do it in a way that will help them build awesome products. Topics include:

How to Get Startup Ideas Through Customer Development
How to Test a Startup Idea’s Viability Before Building a Product
How to Find Customers to Interview
How to Ask for and Get Customer Interviews
How to Gain Customer Insights to Build Products People Want
The Best and Worst Customer Development Questions
How to Optimize Ideas and Existing Products
Common Mistakes to Avoid
When I first learned about Lean methodology and customer development, it was mind-blowing. I’ve been thinking of and evaluating startup ideas for as long as remember. It helped me to focus my ideas, and helped me avoid wasting a lot of time and money and products that no one actually wants. This book is a compilation of everything I’ve learned through study and practice.


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Customer Reviews

Most Helpful

Short and to the point...

Much of the info in this isn't that new if you're familiar with Lean Startup and Customer Development principles however it's wonderful to have it in one easy to consume book. It was a good refresher and I am sure this would be a great start for anyone new to these topics.
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- Sheldon

Great book and good reader

Book was great and to the point. A how to guide to marketing in your start-up complete with templates. Reader was solid and without any annoying ticks, he is perhaps a bit soft spoken though. On the highway this required turning both phone and speaker volume fairly high (which, in turn, effected recording quality). Great book. Must read.
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- Ziggy

Book Details

  • Release Date: 10-06-2014
  • Publisher: Mike Fishbein