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Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.
Customer ReviewsMost Helpful
By Samir Sanghani on 01-24-14
Just not enough there for me
My expectation was history, examples, methods on stirring creative juices from some of the biggest design innovators out there. There were a few very good tips/techniques on starting and fostering creativity within teams and on the job. But not a lot, and nothing really out of the ordinary or truly eye-opening. Beyond that, a lot of time spent in the story on other subjects about how to be good, respected people.
7 of 7 people found this review helpful
By G on 12-21-13
A dull pointless book
What would have made Creative Confidence better?
The book was just plain repetitive. Beyond make a rapid prototype, research your end user and test the work quickly they have very little to offer.
What could Tom Kelley and David Kelley have done to make this a more enjoyable book for you?
I was hoping for concrete examples, even anecdotes of their thinking in action. These are few and far between.
Who would you have cast as narrator instead of Dan Woren?
I would have cast someone with a more lively delivery. Dan Woren was monotonous and dull.
15 of 16 people found this review helpful