Charles Duhigg's The Power of Habit is a comprehensive analysis of different cases showing the impact habits have on everyday life. It uses examples of companies, corporations, and individuals to describe the formation of habits, how to alter them, their use in making businesses profitable, and the damage poor habits can cause.
An examination of people with extraordinary habits helps the listener to understand how habits form inside the brain. The basal ganglia, composed of a loop made of three sections, is the section in the brain that stores habits. The sections stimulate the habit loop, its execution, and a reward, which reminds the brain to store the habit for future use. The stimulation and reward sections can help change a habit....
1. Habit formation happens involuntarily in the basal ganglia in order to boost efficiency. Creating a habit needs a stimulus, a routine action, and a reward to strengthen the habit.
2. Marketers manipulate consumers by preying on their desire for a reward. They stimulate the routine that leads to the reward.
3. Changing a habit successfully requires the cue and the reward to stay unchanged, but the routine is altered. Believing that the habit can be changed is also important.
4. Specific habits are so critical to daily life that altering them automatically changes many other habits. Change of one habit may not lead to change in others, but the momentum created makes the process easier.
This summary will explore these takeaways and more in greater detail.
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