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Another great book from Craig Beck. He's obviously well researched and the combination of his expertise in Psychology, NLP, and Behavioral Economics show through.
Bulletproof Persuasion provides an entertaining overview of the hidden forces (laws) of persuasion. He is correct that these forces, like gravity, work whether you like them. Craig is somewhat notorious for repeating sections of material he's already published... this book contains a few. I'm sure he has good reason for this, but I've docked a star on story here.
Overall, this is great content and fantastic narration! Bulletproof Persuasion does great job of staying out of the minutia while pointing out what you need to know.This is especially true in the area of body language and NLP. Craig has done the work so you don't have to. This content is highly valuable and certainly worth the credit!
P.S.- If you take nothing else from this book other than a better understanding of the Law of Scarcity you'll be just fine :)
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