• Brain Rules

  • 12 Principles for Surviving and Thriving at Work, Home, and School
  • By: John J. Medina
  • Narrated by: John J. Medina
  • Length: 7 hrs and 40 mins
  • Unabridged
  • Release date: 04-07-08
  • Language: English
  • Publisher: Pear Press
  • 4.1 (1,881 ratings)

Regular price: $20.97

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Publisher's Summary

Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know - such as the brain's need for physical activity to work at its best. How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget - and so important to repeat - new information? Is it true that men and women have different brains?
In Brain Rules, molecular biologist Dr. John Medina shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule - what scientists know for sure about how our brains work - and then offers transformative ideas for our daily lives.
Medina's fascinating stories and sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he finds, to his surprise, that we have a "Jennifer Aniston neuron". You'll meet a boy who has an amazing memory for music but can't tie his own shoes.
Visit brainrules.net/dvd to view videos mentioned in the book.
©2008 John J. Medina; (P)2008 Pear Press
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Customer Reviews

Most Helpful

By Beenre on 03-28-09

My favorite book for students.

Sick of "how to" books, as an avid listener of audiobooks, I like well researched, well presented, compressed books that are narrated by the author. this one scores on all counts. as if they had audio rather then print in mind all along!

As an academic student I've long since been looking for someone to give me the gist of how to study, without patronizing tones and "you can do it" over piano music. Medina really gives you intuitive yet academic based understanding of what methods are best to help you study

This book has finally caused me to get off the computer and go excercise, for my brain's sake.

Thanks John!

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46 of 46 people found this review helpful


By Amazon Customer on 06-06-08

I'll recommend this to my patients

I enjoyed the book and thought that it was written in an accessible and entertaining manner. The points are familiar and not surprising to those working in the field. However, I'm a psychologist and many of my patients are not aware of the extreme impact that lack of exercise, stress and sleep have on the brain and your ability to think.

I believe that this book was written with the intent to make work and school environments more human places - that support learning and creativity. Many people berate themselves because they simply feel like they don't measure up when it's really an environment that is bad for brains.

Medina has made an excellent case for changing the world for the better and I hope that teachers and managers take notice.

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62 of 63 people found this review helpful

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Customer Reviews

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By Mark on 10-11-11

Brilliant brain food

The passion of the author brings this audiobook to life in your head and makes the concepts stick, he's a remarkable narrator. For me the sign of a good book in this category is just how practical it is to apply and that's the frame of my review.

As a corporate trainer and facilitator I found the practical tips in this book, and demonstrated throughout by the author in the way to book is written, powerful and easy to apply. For me the most useful ideas that I now apply daily are:

- People don’t pay attention to boring things. You have to grab attention, this gives you 10 minutes to get your point across and at ten minutes grab their attention again but how...

- With something emotional and relevant! The idea is to use emotionally competent stimulus every 10 minutes to grab the attention. The author does this in, often funny, visual descriptions of the scientists he references and the stories he tells. See if you can forget the story about the burglary, the trainee surgeon or the walk to nursery after listening to this book. These simple stories are burned on my memory.

I'm in the process of looking at all the training presentations I write and deliver. I was still working under the notion of 20 minute attention span and now I can see why some of my sessions are successful - those with a big enough hook and relevant stories within - and the others well they were less effective.

There is so much more goodness in this book, for example the exercise chapter provides so much motivation to get moving. I liked being able to see the author in the follow up videos (which confirmed his genuine passion and belief in his message) and the chapter summaries at brainrules.com are an excellent reminder of the main points.

Now I wonder if I can incorporate the 26 minute afternoon nap (for a 34% performance gain) into what we do?

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4 of 4 people found this review helpful


By M. Russell on 05-18-11

Mind.. your body!

John Medina???s ability to speak passionately and engagingly makes this book a real treat! And hey! Mind and body are NOT two separate ???bits???. Just a small investment in getting a bit more oxygen upstairs will make all the difference. As someone once famously said, ???It???s not rocket surgery!??? But it is brain science ??? delivered in a chatty, sometimes mischievous but always accessible way. So do your body and your brain a favour ??? it beats la dolce viagra any day!

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2 of 2 people found this review helpful

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