The answer is simple: come up with 10 ideas a day. It doesn't matter if they are good or bad, the key is to exercise your "idea muscle", to keep it toned, and in great shape. People say ideas are cheap and execution is everything but that is NOT true. Execution is a consequence, a subset of good, brilliant idea. And good ideas require daily work. Ideas may be easy if we are only coming up with one or two but if you open this book to any of the pages and try to produce more than three, you will feel a burn, scratch your head, and you will be sweating, and working hard. There is a turning point when you reach idea number six for the day, you still have four to go, and your mind muscle is getting a workout. By the time you list those last ideas to make it to 10 you will see for yourself what "sweating the idea muscle" means. As you practice the daily idea generation you become an idea machine. When we become idea machines we are flooded with lots of bad ideas but also with some that are very good. This happens by the sheer force of the number, because we are coming up with 3,650 ideas per year (at 10 a day). When you are inspired by an extraordinary idea, all of your thoughts break their chains, you go beyond limitations and your capacity to act expands in every direction. Forces and abilities you did not know you had come to the surface, and you realize you are capable of doing great things. As you practice with the suggested prompts in this book your ideas will get better, you will be a source of great insight for others, people will find you magnetic, and they will want to hang out with you because you have so much to offer. When you practice every day your life will transform, in no more than 180 days, because it has no other evolutionary choice. Life changes for the better when we become the source of positive, insightful, and helpful ideas. Don't believe a word I say. Instead, challenge yourself.
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Exceptional book. Is audio right for you for this?
I like this book. A lot! It has two main sections: The first section explains an idea machine, and the second section gives 180 daily prompts to help you turn yourself into an idea machine. But audio is tricky for a book like this so let me share a few thoughts on that . . .
Whether you listen to your audio in the car (like me) or while exercising, section one is perfect for audio. I always like hearing the author’s voice and I greatly enjoyed hearing Claudia’s passion. In fact, the first section is one of the most personable and down to earth audios I've ever heard. I felt like I was sitting with Claudia while she (and James) explained the whole thing to me. I love that she didn't read everything verbatim and love that she pulled James in to make a few comments along the way. Exceptional!
In section two, Claudia gives you the 180 prompts one at a time, and you are supposed to spend time coming up with your 10 ideas. The audio format may or may not be perfect for you for that . . . depending on what you do while listening.
I mostly listen to audio while driving so that arrangement can work, but it isn't ideal. If you walk or run while listening, it may or may not work for you. Where I think it would be amazing is walking on a treadmill or using a stationary bike where you can listen to the prompt and have a tablet for recording your ideas. If you get done with your 10 for the day, you can keep thinking or go on to the next prompt.
So, is audio the right format for you for this book? That's up to you . I know I thoroughly enjoyed listening to the first section, and am still thinking about how I want to work through all the prompts. I got the pdf version for free from Chris Brogan's website (chrisbrogan.com/ideamachine) so I have the 180 prompts, but I'm seriously considering returning to my days of walking on the treadmill just so I can slowly go through the prompts with Claudia. I think that arrangement would be outstanding.
Bottom line: Highly recommended book and Claudia does a nice job reading. Whether you go with audio, PDF, or a combination depends on how you want to approach becoming an idea machine. Regardless of what you choose, your "idea muscle" will thank you.
Why is this an audio book? This is misleading.
I wish they had been more descriptive in the title of this book. This is not a book, it's a work book. Work books shouldn't be audio books. This was well written, and I would encourage someone to get the hard copy once they understood what this is.
Not make this into an audio book. She even states how weird it is for a workbook to be a audio book (in the recording). It felt weird and super disappointing.
Maybe, she's a good writer. And her husband is awesome.
Yes, James talked in it, and I love hearing James talk. That's why I gave it 3 stars.
I still appreciate what James and Claudia are doing and the information they are sharing. But people who are spending $15 per credit need to be warned that this is a work book, not a book. I would have bought the hard copy used on Amazon if I knew.
- Matthew M. White