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Publisher's Summary

From the millionaire entrepreneur and New York Times bestselling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for success.
Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books...he was broke, jobless, and drug-addicted.
Grant had grown up with big dreams but friends and family told him to be more reasonable and less demanding. If he played by the rules, they said, he could enjoy everyone else’s version of middle class success. But when he tried it their way, he hit rock bottom.
Then he tried the opposite approach. He said NO to the haters and naysayers and said YES to his burning, outrageous, animal obsession. He reclaimed his obsession with wanting to be a business rock star, a huge philanthropist, live in a mansion, even own an airplane.
Obsession made all of his wildest dreams come true. And it can help you achieve massive success too. As Grant says, we're in the middle of an epidemic of average. The conventional wisdom is to achieve balance and take it easy. But this has really just given us an excuse to be unexceptional.
If you want real success, you have to be obsessed and know how to harness that power to rocket to the top. This book will give you the inspiration and tools to break out of your cocoon of mediocrity and achieve your craziest dreams. Grant will teach you how to:
· set crazy goals—and reach them, every single day
· feed the beast: when you value money and spend it on the right things, you get more of it
· shut down the doubters—and use your haters as fuel
You can be obsessed...or you can be average. It’s your choice. Why not start going full-throttle towards your obsession today?
©2016 Grant Cardone (P)2016 Gildan Media LLC
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Customer Reviews

Most Helpful

By William A. Polinsky on 12-20-16

10X with a new cover

What could have made this a 4 or 5-star listening experience for you?

If it was new content. This was the same information as the 10x Rule, which was great and I highly recommend. Readers should choose either this book or the 10X Rule but not both.

Has Be Obsessed or Be Average turned you off from other books in this genre?

No not the genre, but I will not buy another book from Grant Cardone in fear of wasting my money on another book with the same concepts. I feel like I was duped because I am a fan , Grant took advantage of that.

Who would you have cast as narrator instead of Grant Cardone?

He was a fine narrator

Any additional comments?

Repeated concepts that were already presented in his previous books.

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29 of 31 people found this review helpful


By First Trillionaire on 11-28-16

love the guy. this is just 10x with a new name

Love Grant Cardone and own a lot of his books. That's why it pains me to write this but I have to be honest. This is basically just the 10X book switching the term 10X with "Be Obsessed".
Not literally word for word but basically the same.

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33 of 37 people found this review helpful

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Customer Reviews

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By Amazon Customer on 02-08-17

Quit whining and get obsessed!

If you could sum up Be Obsessed or Be Average in three words, what would they be?

In. Your. Face.

What other book might you compare Be Obsessed or Be Average to, and why?

Possibly something by Tony Robbins, but this guy is waaaaay more intense!

Have you listened to any of Grant Cardone’s other performances? How does this one compare?

This is my first (and I'll definitely get more!)

If you made a film of this book, what would be the tag line be?

No excuses.

Any additional comments?

Ok,yeah GC is loud, obnoxious and arrogant (and he's entitled to be, he's made an incredible life for himself). And yeah, he swears. But man, he puts a rocket up your behind like not other!!! It took me two weeks to get through this book. I listened each morning as I got ready for work (I work freelance from home) and each day I have gone to work and pushed myself harder and further than I ever dreamed I would. He really makes you see that you can't get what you want as well as make excuses for why you're not trying hard enough (we've all got them!). I'm absolutely exhausted but still pushing myself! Because when you're obsessed you don't care about being tired! Thanks GC!I would say this isn't for newbies to the self-help world because it's pretty hard core, so it's perfect for extreme self-helpers! But then again, if you're looking for inspiration and motivation and you are really ready to put the work in, this book will do that whether you are new to self help or not.Now tempted to get 10x! I'm obsessed!!!

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5 of 5 people found this review helpful


By Hugo on 02-17-17

Obsessed?

For my personal development I listen at least one audiobook per week. It is only rare to discover a book that challenges your thinking over and over again. I listened this book 1.5x speed, which makes Grant Cardone even more intense then he already is.
If you want you drive and passion to be lifted to another level, this is the book for you.
Amazing!

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4 of 4 people found this review helpful

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Customer Reviews

Most Helpful

By Boots on 12-17-16

Some good information and a lot of blah-blah-blah.

Would you say that listening to this book was time well-spent? Why or why not?

While I agree with a lot on information in this book and it's true no ever gets to be great without being obsessed by their goals and putting in massive amounts of work to get there, I felt like listening to this audible book was a bit of a slog. <br/><br/>I know from my own experience that much of what Cardone is saying is actually true - being at the top of your game is not a walk in the park and success rarely comes without a burning obsession driving it - I felt much of what was valuable in the book really could be summed up in the title. Nothing more really needed to be said. Be obsessed or be average. It's pretty much that simple. The rest is just filler.

Would you recommend Be Obsessed or Be Average to your friends? Why or why not?

Well, I wouldn't not recommend it. I didn't agree with everything he said but I did agree with a lot of it.<br/><br/>I think it gives a good insight into what it actually takes to be successful. Everyone I know (including myself) who has any degree of success does so because they were willing to put in the time and the effort to get there. I just don't particularly like Cardone's style of delivery. He spends too much time talking about himself, which is cool, he's talking from his own experience, so, you know, there's that. I just found him annoying and a lot of what he said was just blah-blah-blah to me, particularly because I felt like he was wasting my time telling me how good he was when I just wanted him to get to the point and give me the information.

What three words best describe Grant Cardone’s performance?

Loud. Egotistical. Abrasive.

If this book were a film would you go see it?

Yeah ... nah, I don't think so.

Any additional comments?

Look the information is good and some might even find it motivational. If you don't mind the author's loud, self-aggrandising style you will definitely get something out of it. It's a good reminder for anyone hungry for success in any industry that it takes more than just a desire to succeed. It takes hard work, sacrifice and a burning obsession to be the best.<br/><br/>But like I said, everything you really need to know can be summed up by the title. 'Nuff said.

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4 of 4 people found this review helpful


By gm on 11-08-16

THE ONLY BUSINESS BOOK YOU NEED!

Loved Grant's philosophies on being obsessed in business, loved the flow of the book, the content was so rich and actionable and I LOVED Grant as a narrator and how he emphasises major points in the book. Absolutely sensational and I'll be listening again and again!

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3 of 3 people found this review helpful

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