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Basically a compilation of information from Wikipedia. This book describes basic information on the theories and seems to describe no application of a single method or technique that I could find.
6 of 6 people found this review helpful
Not what I was lead to believe. Some insightful information but I haven't "learned" anything.
A waste of nothing the average person doesn't know already. No detail, just quick money for the people involved. I am getting my money back, don't buy this rubbish.
2 of 2 people found this review helpful
it was good at introduced a range of persuasive techniques. Due to the amount covered I felt there wasn't much detail in each subject
1 of 1 people found this review helpful