• by Kevin Hall
  • Narrated by Patrick Lawlor
  • 5 hrs and 32 mins
  • Unabridged Audiobook

Publisher's Summary

We live our lives word by word - to build our relationships, to convey our points of view, to object to wrongs done to us or to others, to comfort our children and our friends. We also use the wrong words - sometimes unknowingly - and get ourselves into situations we'd rather not be in.
As Stephen R. Covey points out in his introduction: "Words sell and words repel; Words lead and words impede; Words heal and words kill."
Kevin Hall discovered the deeper power inherent in words after a fateful encounter with a wise shopkeeper in Vienna. When that led to an introduction to an esteemed etymologist residing in a senior home, Hall embarked on a project that changed his life, and has since changed the lives of thousands. Discover the eleven words - as well as the secret word - that when used correctly, can light your path to the lifelong success you deserve.


What the Critics Say

"Just as I broke new ground in human development over twenty years ago by uncovering the habits that make for a meaningful and effective life, Kevin is breaking new ground by uncovering and revealing the true intent and meaning of the words that make up those habits." (Stephen R. Covey, best-selling author of The 7 Habits of Highly Effective People)


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Customer Reviews

Most Helpful

Highly Recommended and very inspirational.

I had the pleasure of meeting Kevin Hall in a small cafe in Provo Utah, he was so kind enough to take the time to talk with us and we asked him if he had any more books with him that we may buy. He personally signed all of ours and was able to share a few of his favorite from his book. This man was so passionate about what what written it the book, I couldn't wait to read what pored out of his heart. It's very interesting to see where his life experience has taken him, I also bought the audio because I drive all over that I had more time listening than reading. I read the book once and listened to it already going on my 3rd time. Aspire has taught me to really be aware of the words that come from my mouth, mainly the words that I do say to myself. Thank you for sharing with me and with us your fans Kevin. I look forward to the next book you will write. Sincerely, Loralin E.
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- Loralin

Excellent Book

If I had listened to some of the reviews I read before buying this book, I would have missed out an a great book. I have listed to aspire more than once. This book will challenge you to be more of who you are.
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- Kweku

Book Details

  • Release Date: 01-05-2010
  • Publisher: HarperAudio