In this book, I don't tell you how to make beautiful candles in few steps and then give you a few recipes to try, so you can start your own candle making business. You can find that information anywhere, don't have to buy my book to learn that. Wait! Oh! I did that in this book. I did explain how to make beautiful candles. I also did give you a few simple recipes, too. But I hope that is not why you bought this book.
In this book my goal is to explain to you in simple terms how to create great natural and organic candles and not just make any candles. There is a difference. You will get to see and understand that difference when you understand each ingredients and how they interact and react with each other.
You will not have a great business if you are just making carbon copies of a few candles of other people that your customers can go buy from any local stores. What will make you unique is when you create a blend or two of your own, and people start liking your creation. That is when you can hit a home run in business.
Imagine growing your candle company into a local, regional, and ultimately national brand, where your candles will be sold at every Whole Foods, Bed, Bath and Beyond, and Home Goods and many other great retailers.
This is a two-part book. In the first part I show you how to get started with candle making. I show you every step you need to take to make your first batch of candles. Then I show you how to test your creation and how to figure out what works and what does not.
In the second part of the book, I teach you everything you need to know about turning your newfound passion into a successful business.
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