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Publisher's Summary

If you want to get somebody to change his mind, find underlying common ground, of either an emotional or logical ground, on the basis of which it can be made to seem to that person that it is incumbent on him, relative to his belief-set, to change his mind. In this way, getting that person to change his mind is made to seem to that person to be a case of merely retaining his pre-existing views.
©2017 J.-M. Kuczynski (P)2017 J.-M. Kuczynski
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