Maxwell Maltz (1889-1975) was a plastic surgeon best known for his best seller, Psycho-Cybernetics. In the book, Maltz explains a system of ideas that he thought could improve a person's self-image and would help that person live a more successful and fulfilling life. His ideas focus on visualizing one's goals. Maltz believed if a person's self-image was unhealthy or poor, all of his or her efforts would end in failure. This recording is part of a lecture Maltz gave on Psycho-Cybernetics' key principles.