Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on more than 60 years of research into the psychology of persuasion, this audiobook reveals many remarkable insights that will help listeners to be more persuasive, both at work and at home. More information can be found at www.scienceofyes.com.More
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Readers who want to learn how to persuade
The stories. The metaphors are what bring the story to life.
He has presence and reads well love the use of tonality.
All of them I will be using all of them and training others how to use them.
Great book highly recommend you read after reading Influence by Cialdini..