Yes! 50 Secrets from the Science of Persuasion

  • by Noah Goldstein, Steve Martin, Robert B. Cialdini
  • Narrated by Clive Mantle
  • 6 hrs and 33 mins
  • Unabridged Audiobook

Publisher's Summary

Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on more than 60 years of research into the psychology of persuasion, this audiobook reveals many remarkable insights that will help listeners to be more persuasive, both at work and at home. More information can be found at www.scienceofyes.com.

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Customer Reviews

Most Helpful

Readers who want to learn how to persuade

What did you love best about Yes! 50 Secrets from the Science of Persuasion?

The stories. The metaphors are what bring the story to life.


What about Clive Mantle’s performance did you like?

He has presence and reads well love the use of tonality.


What insight do you think you’ll apply from Yes! 50 Secrets from the Science of Persuasion?

All of them I will be using all of them and training others how to use them.


Any additional comments?

Great book highly recommend you read after reading Influence by Cialdini..

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- Penny

Sales People with a Science Background/Interest

Would you consider the audio edition of Yes! 50 Secrets from the Science of Persuasion to be better than the print version?

I personally prefer audio versions of books in general as it allows me to multitask. I do not feel that reading a hard cover would have provided any additional benefit.


What was one of the most memorable moments of Yes! 50 Secrets from the Science of Persuasion?

A lot of "common sense" knowledge has been proven false, many of these examples are memorable!


What about Clive Mantle’s performance did you like?

It was fine, nothing special though.


What did you learn from Yes! 50 Secrets from the Science of Persuasion that you would use in your daily life?

This book essentially gives the summary of many studies that have topics related to interpersonal relationships and business. Many of the topics provide insight that can easily be translated into any business role.


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- Jaquelynn

Book Details

  • Release Date: 12-10-2009
  • Publisher: Audible Studios