Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on more than 60 years of research into the psychology of persuasion, this audiobook reveals many remarkable insights that will help listeners to be more persuasive, both at work and at home. More information can be found at www.scienceofyes.com.More
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Readers who want to learn how to persuade
The stories. The metaphors are what bring the story to life.
He has presence and reads well love the use of tonality.
All of them I will be using all of them and training others how to use them.
Great book highly recommend you read after reading Influence by Cialdini..
Sales People with a Science Background/Interest
I personally prefer audio versions of books in general as it allows me to multitask. I do not feel that reading a hard cover would have provided any additional benefit.
A lot of "common sense" knowledge has been proven false, many of these examples are memorable!
It was fine, nothing special though.
This book essentially gives the summary of many studies that have topics related to interpersonal relationships and business. Many of the topics provide insight that can easily be translated into any business role.