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Packed with fascinating and relevant stories and science told clearly without being dumbed down. You're bound to have some 'ah ha!' moments. A good 'dipper' as chapters fit well with the daily commute. I found I revisited some sections after I finished the book, just because there's so much good stuff in here. Ms Heffernan's voice is very individual and added to the experience - she does laid back passion well (and I'm not usually enamoured of the American accent for extended listening). If you enjoyed Freakonomics, Predictably Irrational (Dan Ariely), Snoop (Sam Gosling), or What the Dog Saw (Malcolm Gladwell) you'll love this.
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Was Willful Blindness worth the listening time?
In parts it was really thought provoking but sometimes it felt a little like I was being told the same thing over and over after I got the point. It is worth a listen though