Everything about the sense of smell fascinates us, from its power to evoke memories to its ability to change our moods and influence our behavior. Yet because it is the least understood of the senses, myths abound.For example, contrary to popular belief, the human nose is almost as sensitive as the noses of many animals, including dogs; blind people do not have enhanced powers of smell; and perfumers excel at their jobs not because they have superior noses, but because they have perfected the art of thinking about scents.In this entertaining and enlightening journey through the world of aroma, olfaction expert Avery Gilbert illuminates the latest scientific discoveries and offers keen observations on modern culture: how a museum is preserving the smells of John Steinbeck's Cannery Row; why John Waters revived the "smellie" in Polyester; and what innovations are coming from artists like the Dutch "aroma jockey" known as Odo7.From brain-imaging laboratories to the high-stakes world of scent marketing, What the Nose Knows takes us on a tour of the strange and surprising realm of smell.More
"Avery Gilbert's whistle-stop journey...through, around and inside the nose is remarkably entertaining, and a great read for anyone seeking a tour that awakens the senses. Everybody who is anybody in the world of scent, and a few impostors too, make an appearance as we bounce from chapter to chapter, learning diverse olfactory gems." (New Scientist)
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First half is good, second half is terrible.
- Amazon Customer
Excellent when he sticks to the science
No. The information is interesting, but there is no point in hearing it a second time.
The second half of the book veers off course. He has a long, boring chapter on movie mogul Mike Todd's attempt to implement smellovision. For someone who is interested in odors and our perception of odors, this chapter, which drones on for almost an hour, is worthless.
His reading is clear, lively and easy to listen to,
The first half of the book is excellent. He writes about the science of odor perception in a manner that is easy for a lay person to understand.