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The book - read clearly and with energy by Duane Berg - is based on a personality system, itself based on a proprietary statistical analysis of personality-related word lists. The book barely touches on the motivational / personality dimensions used by the system, and then only in the last couple of chapters. In other words, reading the book will help you understand whether you want to pay for a Proscan analysis (the proprietary personality test, available online), and it will help you make sense of the results you get from that test. But it won't give you the tools you would need to do it on your own. "The Why You Do" will not really explain why you do what you do. I was tempted to give it fewer stars for that reason, but (a) it may very well open a path for someone that will eventually lead them to self-understanding; and (b) Don Crosby's life story is well-told and emotionally involving. There are some indications in the book that Crosby wishes he could be more explicit about some of the technology, but while he is a leading proponent of the system, he doesn't own it.
Disclaimer: my curiosity aroused by the book, I filled out the Proscan survey and got back a nicely-formatted report. While it was mostly right about my general personality, I didn't have the kind of "Aha!" reaction that Crosby describes in many of his anecdotes. Your mileage may vary.
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