Why does the bumblebee have better aerodynamics than a 747? What structural design is shared by a tornado and a blood vessel?
Since the Industrial Revolution, manufacturers have built things by a process known as “heat, beat, and treat.” They use enormous amounts of energy to heat raw material, shape it with heavy machinery, and maintain its design, strength, and durability with toxic chemicals. Now, in a world of depleted natural resources, entrepreneurs and scientists are turning to nature to inspire future products that are more energy and cost efficient. Biomimicry, the science of employing nature to advance sustainable technology, is arguably one of the hottest new business concepts. At the center of this growing movement has been award-winning inventor and biomimetic entrepreneur Jay Harman.
In The Shark’s Paintbrush, Harman introduces us to pioneering engineers in a wide array of businesses who are uncovering and copying nature’s hidden marvels. He shows business leaders and aspiring entrepreneurs how we can reconcile creating more powerful, lucrative technologies with maximizing sustainability. He injects a whole new vocabulary and way of thinking into the business sphere that speaks to both small start-ups and corporate giants.
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Wonderfully entertaining and educational
This is one of my favorites. I will probably listen to it for a long time. It's one that I would want to hear again and again.
The story of cutting down the tree was really entertaining. I don't know that I will ever attempt that, but if I do, I will remember to park my vehicle far away.
His voice is rich, deep, calming, and just emotional enough to be interesting.
Mimicking God's design for a smarter, better world.
While this was not a religious work, I found myself marveling at God's creation and how we could use His designs in improving our world through technology and general design. This book is funny, intelligent, and very well written and performed. I would recommend it to anyone who is interested in nature, technology, ecology, or mechanical or technological engineering.
- Amazon Customer