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Taking us on a tour of human creativity from Picasso to concept cars to umbrellas to lunar travel, Brandt and Eagleman explore the cognitive software that generates new ideas, and illuminate the key facets of a creative mentality. Through understanding our ability to innovate - our most profound, mysterious, and deeply human capacity - we can meet the challenge of remaking our constantly shifting world.
Customer ReviewsMost Helpful
By alexander mayo on 02-14-18
Examples a plenty but short on tactics
Would you say that listening to this book was time well-spent? Why or why not?
There is some good content, but it gets lost in all the examples, it seems that there has been more research done on the examples and less on the theory and application.
Which scene did you most enjoy?
Towards the end of the book there are some tactics to use, but for me not enough.
Was The Runaway Species worth the listening time?
I listened twice in a week, because I thought I had missed some of the content the first time around. I hadn't.