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Publisher's Summary

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House, Inc.
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Customer Reviews

Most Helpful

By Mehra on 04-22-12

Nice! A guide on how to change

At first I was hesitant to buy this book as I have read several self help books like Today Matters, Awaken the Giant Within, etc. And I just didnt want to buy another one as after a couple of books the information in them starts getting repetitive and the truth is if you actually do what is in one book it will be more than enough. The only problem is that we read a lot and do not persist in doing what we learned form the book...or at least thats the case for me.

But I bough this book anyway as it seemed different and the reviews on it were good. It was worth it.

In the book, the author talks about habits and how to create new ones and stick to them. He doesn't tell you do this and that to be more productive, rather he tells you how to craete habits and then start doing them naturally without effort or thinking...whatever that habit is. He provides scientific evidence that when an act becomes a habit, your brain does less work to do it!

He says for a certain action to become a habit, there are three things:
1. A cue that triggers the action
2. Repetition: You have to repeat the action everytime the cue happens
3. Reward: A reward at the end
And so to change the bad habits that you have, you will not ignore the cue that drove you to that old habit but rather you will act diffrently. In other words, you will satisfy your craving in another way as ignoring it will only solve the problem temporarily and after a while you will go back to your old habits again.
And so you will keep the cue and the reward but change the routine in the middle....but first you need to see what you were really craving. Was it really that chocolate bar you were craving or were you bored at work and wanted a distraction? If it was boredom, then go and socialize instead. Like this you didn't ignore the cue (boredom) or the reward (getting out of boredom) but you simple replaced the bad habit(chocolate) with a good one (socializing).
But he then states that usually people create habits and stick to them until a crisis or pressure comes. At that moment, people usually go back to their old habits mainly because they do not believe in the new system or the new habit. And that adds the fourth element of creating a habit which is belief - belief in the habit and in something bigger - like God. Believing that there is a God or that there is a higher power that will take you through this hard times is essential to keep you going on and not falling back. This will be specially usefull in bad habits like drinking.

He then states that people usually try to change everything at once and thus do that for a little while and then get overwhelmed and return back to all their old habits.
And so to stick to a habit and change your life, you need to select a key stone habit. A key stone habit is a habit that when you change it, all other habits will automatically change. For example, if you write a daily food journal - just writing what you eat, you have not decided to eat less or anything else - just writing what you eat down will eventually make you watch what you eat and change it. Consequently, by just focusing on this one habit you encourged other habits. However, you will not be overwhelmed by a sudden lot of change.

He then talks about grit - which is to keep walking towards your goal for years inspite of challenges and obstacles, and regardless of how long it takes you to achieve it. He says that will power and self discipline are the most important factors for success - not IQ or anything else. That will power is a habit too. That it is a muscle that can be excercised, that when you have will power you start to change how you think. That you have to practice focusing on goals, writing plans and identifying simple cues and obvious rewards. For example, you should write a plan on how one would act in a specific situation. Specifically what you would do when things go wrong or get tough.

He also talks about crisis and how people are more open to change during crisis and that this will be a good opportunity to change social habits.
As for the ingredients for social habits:
1. Protest
2. Peer pressure
3. Must be self prepelling. People have to be participants and not followers
He talks a lot more about social habits but that is just a summary

To sum up he says that to create new habits and to change you have to:
1. Decide to work hard. As it a lot of hard work and will not come easily.
2. Identify cue and reward
3. One has to have self control and be self conscious
That habits are what you choose them to be. That they are the unthinking choices that we make everyday. By making them visible we can change them.

Also, he backs up all this by providing examples and scientific evidence.

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1,671 of 1,732 people found this review helpful

By Rachel on 08-27-12

A Little Reductive and Repetitive

The studies, themselves, were pretty good and interesting. However, the writing itself got a little repetitive, going over the points over and over again. I also disliked the spreading out of the lead story of each chapter, structurally.

The facts presented were a bit reductive. Both Habit and Culture are a bit more complex than presented. I guess for a layman, the book is good, but for someone looking to delve into the subject of habit as a psychological function then it falls short.

What the book actually does is explain habit to a layman and a bit about what makes them form, and so on. It's not self-help. It is not highly academic. In trying to make it simpler it does make a few minor factual errors. Culture is not a series of habits. And Habit is more complex than just culture. Separate things.

For that, I removed two stars. I liked the reading a lot though. It was very well done and pleasant to listen to.

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31 of 32 people found this review helpful

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