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A solid survey of behavioral economics literature related to the premise that the wide range of choices we have (what to read, how to read it, what rating to give it, where to post our review) actually ends up making us unhappier (tyranny of small decisions). Schwartz's summary is similar to a lot of those pop-economic books that seem to pop up regularly and sell quite well because they both tell us something we kinda already suspected, but also gently surprise us with counter-intuitive ideas at the same time. We are surprised, we are also a little validated: just little bit of supply with a very light touch demand.
This book belongs snug on the bookshelf next to: anything by Malcolm Gladwell, Freakonomics, Predictably Irrational, Nudge, Mistakes Were Made (But Not by Me), etc. All interesting, all worth the time (as long as the time is < 5 hrs), but none of them are brilliant. They are all Gladwell-like in their reductionism (this is why they all sell so well to the business community and are pimped heavily by Forbes to TED). I am both attracted and repelled by the form. They seem to span the fissure between academic and pop, between economics and self-help. I read them and I end up feeling like I know a bit more about myself, and NOW I'm just disappointed in that bastard for a couple more rational reasons.
79 of 81 people found this review helpful
This work caused me to realize that much of the stress of my life is related to the infinite list of possibilities and choices that I have to make. It also gave me a set of strategies for dealing with that stress.
10 of 10 people found this review helpful
The boom has fantastic enlightening content that can be used in a variety of applications, from personal development to marketing strategies.
The narration however is awful - but bear with it - it's worth it!
1 of 1 people found this review helpful
The narrator was a little distracting, as he speaks in a pace that to me seems unnatural, however he was able to hold my attention and deliver information clearly which I eventually appreciated
The book is very applicable to our times, it will give you awareness of potential issues that everyone can relate to. The start of the book builds up the foundation of the topic where as the last third of the book gives you ways in which to combat the paradox of choice. I removed a star because the book will be affected by the time period research had taken place. It makes me feel the subject matter is dated. I found personal satisfaction applying the themes to our current times and found myself taking notes on the section about "counterfactual Thinking" which is something that affects me greatly.
Loved it. Heavy in information, and was a struggle to absorb while driving. One I'll listen to again, and probably while I can take down notes and learnings
If you can battle through the first two chapters, the rest of the book is great.
Highly recommended read :)