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Is there anything you would change about this book?
The author is very enthusiastic about how Functional Magnetic Resonance Imaging (FMRI) will create a new epoch in law, in business, and in medicine, but spends too much time explaining familiar ideas and concepts.
Were the concepts of this book easy to follow, or were they too technical?
The author made sure that his concept--one concept--was very easy to follow, at the expense of boring readers with knowledge of the subject gleaned from just magazines and newspapers, to say nothing of those readers who may have learned more.
Any additional comments?
This is the third or fourth book I've listened to in which the author claims to have known absolutely nothing about a subject before researching it intensely for the purpose of writing a book. One can learn a lot of fascinating things from the outside observer's point of view, but also be surprised at an author's missing some essential point or getting an important fact wrong. I felt uneasy as I listened to this author, because he draws gigantic conclusions based on little evidence and seems to start with even less than a literate person's understanding of different fields. I felt like he was an untrustworthy first person narrator.
3 of 3 people found this review helpful
As this book justly points out, neuroscience is rapidly becoming one of the "killer apps" of the 21st century. It is already influencing fields as diverse as marketing and medicine, and its influence will increase as our ability to scan and know the human brain improves. Perhaps the author's enthusiasm is somewhat facile. Neuroscience may find it harder than he declares to make us happier and smarter. These are early days and the jury is still out on what the brain is, how it works and how to heal or to improve it. But it is a good introduction to the field and a reminder that the 21st century will be the most biotechnical ever - with likely astounding consequences.
2 of 2 people found this review helpful