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The creative mode in your brain is like a butterfly. It's beautiful and erratic, hard to catch, and highly valued as a result. If you want to capture it, you need a net. Enter the executive mode, the task-oriented network in your brain that helps you tie your shoes, run a meeting, or pitch a client. To succeed, you need both modes to work together - your inner butterfly to be active and free but your inner net to be ready to spring at the right time and create that "aha!" moment. But is there any way to trigger these insights, beyond dumb luck?
Thanks to recent neuroscience discoveries, we can now explain these breakthrough moments - and also induce them through a series of specific practices. It turns out there's a hidden pattern to all these seemingly random breakthrough ideas. From Achimedes' iconic moment in the bathtub to designer Adam Cheyer's idea for Siri, accidental breakthroughs throughout history share a common origin story. In this book you will learn to master the skills that will transform your brain into a consistent generator of insights.
Drawing on their extensive coaching and training practice with top Silicon Valley firms, Cabane and Pollack provide a step-by-step process for accessing the part of the brain that produces breakthroughs and systematically removing internal blocks. Their tactics range from simple to zany, such as:
Imagine an alternate universe where gravity doesn't exist, and the social and legal rules that govern it
Map Disney's Pocahontas story onto James Cameron's Avatar
Rid yourself of imposter syndrome through mental exercises
Literally change your perspective by climbing a tree
Stimulate your butterfly mode by watching a foreign film without subtitles
By trying the exercises in this book, listeners will emerge with a powerful new capacity for breakthrough thinking.
Customer ReviewsMost Helpful
By Sivakumar on 04-11-17
A must read for personal development
I came across this book as I was reading an article and I'm so glad I did. The author have provided guidance not only for breakthrough thinking, but also for self confidence, self discipline. Personally Its a bonus for me to get a good understanding of brain activity which may come in handy helping my autistic son.
2 of 2 people found this review helpful
By Roger on 05-09-18
Found the reading distracting - Couldn't finish
I love Fox Cabane, and have listened to Charisma Myth multiple times. Great book. I wasn't able to finish this book which is frustrating to me. With an opening reading by Fox Cabane, all was good, but the author switches and...the effect was not good. I couldn't finish the book due to the reading, no matter what the information was in it. It took me about two hours of struggling through it to figure out why, but the performance was distracting with halting speech, over pronounced words, and a general feeling of awkwardness of reading to an audience. I found myself getting hung up on the words and the pauses themselves and not the meaning of the words or even the sentences they were part of. I apologize to Pollack for this review, I wish I'd steered clear of this audiobook and gone for the book as I simply couldn't finish.
1 of 1 people found this review helpful
Customer ReviewsMost Helpful
By Amazon Customer on 09-18-17
Glitch at 08:35:55
At 08:35:55 the narrator repeats an entire chapter please resolve this as it ruined a great audiobook
By Vitalis on 04-11-17
Surprisingly bad quality
Would you try another book written by Olivia Fox Cabane and Judah Pollack or narrated by Olivia Fox Cabane and Judah Pollack ?
I downloaded this Audio book, because was very interesting in Olivia Fox Cabane, But surprisingly had bad record quality. Many times jumping to another track like old scratched vinyl records. Sometimes even hard to understand.
Can I re download a better quality?
Who might you have cast as narrator instead of Olivia Fox Cabane and Judah Pollack ?
O yes, narrator as Olivia F. Cabane is very good.
Was The Net and the Butterfly worth the listening time?