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Publisher's Summary

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples on how we can turn the ideas we discover into path-breaking innovations.
©2006 Frans Johansson (P)2017 Tantor
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Customer Reviews

Most Helpful
4 out of 5 stars
By Amazon Customer on 04-22-18

Inspiring

The Medici Effect will inspire you to think differently and encourage you to chart a course to The Intersection.

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5 out of 5 stars
By TroyTurner on 12-10-17

What are you waiting for!?

The ideas in this book can change the way you do anything & everything. if possible, have a notebook nearby because The concepts presented & your resulting ideas will not all fit in your head at the same time.

Great work Frans!

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Customer Reviews

Most Helpful
4 out of 5 stars
By M. Dunaeva on 03-23-18

Cool idea, poor diction

Thank you for a wonderful book. Unfortunately, it is very hard on the ear, because the author reading his own book might need to practice a bit more in clear diction. Normally I prefer to listen at x1.5-1.75 speed. Such unclear diction makes it impossible for me to accelerate through the book.

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