• The Medici Effect

  • What Elephants and Epidemics Can Teach Us About Innovation
  • By: Frans Johansson
  • Narrated by: Frans Johansson
  • Length: 6 hrs and 44 mins
  • Unabridged
  • Release date: 03-14-17
  • Language: English
  • Publisher: Tantor Audio
  • 4 out of 5 stars 4.2 (44 ratings)

Regular price: $23.09

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Publisher's Summary

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples on how we can turn the ideas we discover into path-breaking innovations.
©2006 Frans Johansson (P)2017 Tantor
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Customer Reviews

Most Helpful
5 out of 5 stars
By TroyTurner on 12-10-17

What are you waiting for!?

The ideas in this book can change the way you do anything & everything. if possible, have a notebook nearby because The concepts presented & your resulting ideas will not all fit in your head at the same time.

Great work Frans!

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2 out of 5 stars
By Amazon Customer on 11-12-17

This was a tough one.

There were certainly a few valuable nuggets, but those could have been delivered by meme just as effectively. It’s also pretty clear that nothing presented was supported by anything more than mere anecdote that all happened to support the author’s hypothesis of “diversity makes innovation happen because, duh.”
It’s another one of those corporate propaganda books that exists for no reason but to serve as a citation for an agenda.
There’s no critical though here. It’s all just echo chamber fluff.
The writing wasn’t good the narration was worse. But credit to the author for seeing an opportunity and capitalizing, he got a lot of folks money. ¯\_(ツ)_/¯

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