Leading innovation expert Alec Ross explains what's next for the world, mapping out the advances and stumbling blocks that will emerge in the next 10 years - for businesses, governments, and the global community - and how we can navigate them.
While Alec Ross was working as Hillary Clinton's senior advisor on innovation, he traveled to 41 countries. He visited some of the toughest places in the world - from refugee camps of Congo to Syrian war zones. From phone-charger stands in Eastern Congo to R&D labs in South Korea, Ross has seen what the future holds.
Over the past two decades, the Internet has radically changed markets and businesses worldwide. In The Industries of the Future, Ross shows us what's next, highlighting the best opportunities for progress and explaining why countries thrive or sputter. He examines the specific fields that will most shape our economic future over the next 10 years, including cybercrime and cybersecurity; the commercialization of genomics; the next step for big data; and the coming impact of digital technology on money, payments, and markets. And in each of these realms, Ross addresses the toughest questions: How will we have to adapt to the changing nature of work? Is the prospect of cyberwar sparking the next arms race? How can the world's rising nations hope to match Silicon Valley in creating their own innovation hotspots?
Ross blends storytelling and economic analysis to give a vivid and informed perspective on how sweeping global trends are affecting the ways we live, incorporating the insights of leaders ranging from tech moguls to defense experts. The Industries of the Future takes the intimidating, complex topics that many of us know to be important and boils them down into clear, plain-spoken language. This is an essential work for understanding how the world works - now and tomorrow - and a must-listen for businesspeople in every sector, from every country.
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Ok review of what is now. Not much future.
I would recommend a friend to read this book if they were not following current trends and events as a concise way to catch up to what is going on presently.
This book is not so much a look over the horizon for what the industries will be but more a drive around the existing landscape stopping in to see what the demographics are, what people are working on, and why they think it might be important. People that follow technology, business, economics and global trends will not find much of the future in this book. For others, it can serve as a pretty good overview, but not much of predictor of what to expect for the future.
- Sam H.