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Publisher's Summary

Ten years from today, the center of our digital lives will no longer be the smart phone, but device that looks like ordinary eyeglasses: except those glasses will have settings for virtual and augmented reality. What you really see and what is computer generated will be mixed so tightly together, that we won't really be able to tell what is real and what is illusion.
Instead of touching and sliding on a mobile phone, we will make things happen by moving our eyes or by brainwaves. When we talk with someone or play an online game, we will see that person in the same room with us. We will be able to touch and feel her or him through haptic technology.
We won't need to search online with words, because there will be a new Visual Web 100 times larger than the current Internet, and we will find things by images, buy things by brands, or just by looking at a logo on the jacket of a passerby. Language will be irrelevant, and a merchant in a developing world will have access to global markets.
Medical devices will cure schizophrenia, allow quadriplegics to walk. People will be able to touch and feel objects and other people who are not actually there for conversations, games and perhaps intimate experiences.
From kindergarten to on-the-job, learning will become experiential. Children will visit great battlefields and tour historic places in VR rather than read about them in text books. Med students and surgeons will learn and practice on virtual humans rather than cadavers; oil rig workers will understand how to handle emergencies, before the ever leave the home office.
The Fourth Transformation is based on two years of research and about 400 interviews with technologists and business decision makers. It explains the technology and product landscape on a level designed to be interesting and useful to business thinkers and general audiences. Mostly it talks about how VR and AR are already being used, or will be used in the next one-to-three years.
©2016 Robert Scoble and Shel Israel (P)2016 Robert Scoble and Shel Israel
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Customer Reviews

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By Jonathan Burg on 11-27-16

Glance into the future - Feed your inner futurist

What did you love best about The Fourth Transformation?

Puts the latest hype in context. Starts with where we have been, where we are now, and what is just over the horizon. Kept me entertained, even as someone who lives and breathes this stuff as my day job and personal passion.

Who was your favorite character and why?

Humanity. While all this tech is amazing, the focus of the book is on who we are and where we are going as a society - not just on the magical capabilities of technology.

Have you listened to any of Jeffrey Kafer’s other performances before? How does this one compare?

I never even realized I have heard Jeffery's voice before, but now that you asked... I'm pretty sure he has read many of the books I've read in the past. And he's always a pleasure to listen to.

Was there a moment in the book that particularly moved you?

It's always tough to listen to a book about the future. Most of the time, by the time you pick up a book, the author's future has already become the present or is far into the past. This book walks that fine line between examining the trend and predicting the future players and use cases for the technology. At times, predictions in these books will fall flat. But the trend is the more important element, and remains a strong and pervasive theme throughout this book. This will extend it's shelf-life and value far into the future.<br/><br/>For now, this is an entertaining and informative read that rings true to my understanding of ou industry and gave me some practical insights into what is around the corner. Which is exactly what I wanted when I picked up the book.

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8 of 9 people found this review helpful


By doItandWin on 07-19-17

Shallow sales pitch

Whole book sounds like a sales pitch aimed at buttering up future investors and consumers of VR products. The narrator tries to sound exciting but completely fails because he sounds more like a malfunctioning cyber bot. No topics in VR are discussed at any deep length. I was hoping to hear deep insights on the potential for VR to reshape society or on the science of how this amazing technology works. But instead I was treated to a product pitch.

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3 of 3 people found this review helpful

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By Mrs Gemma Openshaw on 06-25-17

Amazing insight

This describes what the future may look like in an easy to understand and very articulate way. It's that good I'm going to listen to it all over again.

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1 of 1 people found this review helpful


By Famiii on 03-14-17

Great overview on the current state of VR, AR and

Great overview on the current state of VR, AR and MR. more words required to send

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1 of 1 people found this review helpful

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Customer Reviews

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By Dainjah on 08-02-17

Informative of a not so distant future.

I enjoyed it. easy to follow and imagine. something for all those wanting to be ahead of the wave. or at least on it.

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By Somdeep Sengupta on 02-27-17

For marketeers

Heavily customer centric. atleast a basic explanation of the technologies involved would make it better. Good for marketeers.. for technologists its ok.. depending on your taste.

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