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I rarely write reviews for anything so please know that when reading this. *I give this book my highest recommendation*
I discovered this book when I opened one of those viral emails that got distributed to me by a friend about Eli Pariser's "The Filter Bubble" presentation he gave at the 2011 TED talks. This video was very interesting to me, and when I learned he was just summarizing his thesis for his book of the same name, I immediately investigated.
I read a few reviews for this book and decided to give it a try. I was hooked in the first chapter. This book is incredible! I have just finished it this morning, and honestly believe it is the most impactful and insightful book users of Google and Facebook should understand. None more than a great (paraphrased) quote: Chances are if you are using a free online service, *you* are actually the product being marketed.
To be straight forward though, I must confess that I am a computer science student, and aim to venture in the world of internet technologies, and as a result I found this book particularly relevent towards what I would like to do in the future. Having said that, in no way shape or form should anyone think this book is less relevant if they know nothing about Google's search algorithms.
If you've never done a lot of Google searches, or do not have a Facebook account, you may not find this book particularly helpful. For people that find themselves on computers as often or more often than watching TV, this book is worth taking a look at.
14 of 15 people found this review helpful
Eli Pariser's Filter Bubble is among the best ever written on the dangers posed by over-personalization in the Social Media Age. The tendency of FaceBook, Google and others to give us what they think we like is leading to a fracturing of our society and our isolation. I recommend that everyone read and learn about the Filter Bubble. The consequence of failure will lead directly to a major catastrophic decline in the quality of our interactions and defeating the promise of an Open and Free Internet.
8 of 9 people found this review helpful