The Decoded Company

  • by Leerom Segal, Aaron Goldstein, Jay Goldman, Rahaf Harfoush
  • Narrated by Leerom Segal, Jay Goldman
  • 8 hrs and 26 mins
  • Unabridged Audiobook

Publisher's Summary

As consumers we intuitively understand the benefits of being decoded. Google amazes us by generating answers before we’ve even finished asking a question. Facebook curates our uniquely individual newsfeeds. Spotify and Netflix use learning algorithms to customize our experience. At home, we choose companies that have figured out how to personalize our news, shopping, entertainment, travel, and learning needs.
At most workplaces, it's still one-size-fits-all policies, processes, and tools. Yet companies like Google, Starbucks, and Whole Foods have turned their algorithms inward to decode their talent. Their goal is not to get the better of their talent, but to empower the best from their people. The Decoded Company distills how this process works into three transformative ideas. Technology Can be a Coach, personalizing processes to the individual based on experience and offering training interventions precisely at the teachable moment. Data Can Be a Sixth Sense, codifying organizational battle scars using actual code that watches your blind spots and gives your people a decision making superpower. The third is that Engineered Ecosystems will prevail over hierarchies, reducing bureaucracy, increasing transparency, and be wildly inspiring to teams.


What the Critics Say

“Next generation management calls for next generation tools. The Decoded Company shows you how to build truly 21st century operating systems that use data to empower talent, creating not just efficiencies but true capability across your entire business.” (Don Tapscott, International bestselling author of 15 books, speaker and Adjunct Professor of Management, Rotman School of Management, University of Toronto)


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Customer Reviews

Most Helpful

Great book!

This book was thought-provoking and very easy to get through. I feel a connection with the authors since I’m listening to their voices and their story. The philosophy and concept of using technology to understand your employees and talent in order to improve business is very cool. Highly recommend!
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- Abby Farmer

I thought I was aware of what was going on....

What did you love best about The Decoded Company?

There were quite a few factors that went into my favorite part. The fact that the Authors were the narrators was very cool. You could tell the enthusiasm for the discussion that they had while reading. Secondly, the plethora of information. It was A LOT to take in but well worth it. I will probably listen to it again because I doubt that I was able to retain all of it!

Who was your favorite character and why?

Not really characters but the book was well worded and concise. Very informative and kept me intrigued.

What does Leerom Segal and Jay Goldman bring to the story that you wouldn’t experience if you just read the book?

You can just tell that they love what they are doing. That makes all the difference, especially when listening to a book. By hearing their enthusiasm got me into it and I wanted to keep listening throughout my day.. Thank god for the shower bluetooth speaker!!

Was there a moment in the book that particularly moved you?

I think realizing how little I know about what goes on. I always felt that I was informed and in the know. I was surprised of the things that I had no clue about and how to handle them

Any additional comments?

I would recommend this book, for anyone in a management or higher position. I run my own business and would recommend it to owners as well. Great read and can't wait to listen to it again, plus the other books that Leerom and Jay authored.

Thanks guys!

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- Mrs. Product Pundit "Mrs. Product Pundit"

Book Details

  • Release Date: 03-05-2014
  • Publisher: Gildan Media, LLC