According to the latest scientific research, anyone can be creative. You just have to know how to think creatively, which involves taking a more imaginative approach to the challenges we all face. Learn how to wield the same research-based tools that today's creative people use and tap into your inner creative thinker with Professor Puccio's engaging 24-lecture series that takes you step-by-step through the creative-thinking process.
You'll get a solid introduction to the four major stages of creative problem solving, one of the most effective methods used in creativity training around the world. Just like today's creative geniuses, you'll learn how to approach professional and personal challenges by clarifying your obstacles, ideating potential solutions, developing the ones that are workable, and implementing them in the real world.
You'll also learn how to wield the tools of the creative trade with the aid of simple exercises, in-studio demonstrations, hypothetical scenarios, and more. These powerful tools include everything from tapping into the power of brainwriting (an alternative take on brainstorming) to the effective use of How-How diagrams (which help you develop concrete action steps).
Whether you want to overcome writer's block, solve a complex business problem, or figure out the best way to resolve a tense argument, this series will give you everything you need so that when other people are dodging challenges, you're uncovering the hidden opportunities they'll have missed.
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Interesting, definitely learned a few things
This question does not really apply. However I would point out that the narrative was a little tough to listen to for long periods. It's 24 lectures and the narrative starts sounding like William Shatner is delivering it. The pauses and drawn out words were tough to take.
Overall good lectures. Very comprehensive. I think the delivery was the downside for me.
- Greg Mcateer
Yes i would. There was a lot of good material covered in making creativity a strategic habit and not just something you stumble upon in this book, so much that i feel it would be beneficial to let the concepts set in then revisit.
The repetition and explanation. To most this is the thing they dislike the most but for me the repetition seems to drive home the concepts and their importance in the process. The examples giving with repetition i feel is more for the subconscious mind and only aids in helping the reader get the most out of the book.
His explanation of the fundamentals strengths of creative people i found most memorable. Everyone is strong in one of these it seems and he points out that you should use the tools to aid you in the areas your not strong in to compliment the strength.
I've been reading Creativity books for a while and i would say i learned that you can develop your creativity with enough effort. Like most books, they point out that with enough work you can be good at anything. Well this books aids the business minded individuals with tools to use in developing techniques to become more creative. I love how the Professors primary focus is to keep you thinking Laterally instead of vertically which is something i would use in my daily life.
It's a good book. I can see why most would disapprove of the format of the lectures and even the delivery of examples. Only thing i can say in addition is that remember this is just one of the many approaches to creativity. I wouldn't discount it because of the presentation of the content but the quality of the content in relationship to your goals.
- Daniel Wright