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Publisher's Summary

The story of Nintendo’s rise and the beloved icon who made it possible
Nintendo has continually set the standard for video game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape.
The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die-hard fans, and face-offs with Sony and Microsoft are all part of the drama. Find out about: Mario’s eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because he was considered expendable; Minoru Arakawa, the son-in-law of Nintendo’s imperious president, who bumbled his way to success; and the unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the nongamer, especially now with the Wii.
Even those who can’t tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.
©2011 Jeff Ryan (P)2011 Blackstone Audio, Inc.
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Critic Reviews

“One of America’s favorite pastimes is covered in exhaustive, enthusiastic detail.” (Publishers Weekly)
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Customer Reviews

Most Helpful

By brenty on 07-20-13

Truly super!

Wow! What a great read!

Don't get me wrong, I love my nonfiction, documentarian fare when it comes to reading; but when it comes to books of this type, I am accustomed to informative rather than entertaining.

I finished this book in under 24 hours (where typically I take days or weeks). It was just that interesting and fun(!) to listen to!

To be sure, it contains a few (minor) factual errors, and the narrator occasionally produces a cringeworthy pronunciation...but if you have any interest in Nintendo, Mario, or the history of videogames in general, read this well-researched, well-written book. You won't be sorry.

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10 of 10 people found this review helpful


By Rodney on 12-18-12

Good history of Mario

I've read a number of other video game books but never listened to one -- the read does an incredible job on this. The book itself is quite good and even the biggest Nintendo nerd will learn something. Note to the author however, what's with the stupid Green Peace mention at the end? Completely out of place and annoying, but it's only like a minute or two so don't let that ruin the book. I would love to see the author do a full history of Nintendo, this covers a lot of it, but there is a lot of stuff missed as well since this focuses more of Mario. Highly recommend this to any video game / technology / child of the 80s nerd.

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7 of 7 people found this review helpful

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