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Publisher's Summary

The story of Nintendo’s rise and the beloved icon who made it possible
Nintendo has continually set the standard for video game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape.
The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die-hard fans, and face-offs with Sony and Microsoft are all part of the drama. Find out about: Mario’s eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because he was considered expendable; Minoru Arakawa, the son-in-law of Nintendo’s imperious president, who bumbled his way to success; and the unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the nongamer, especially now with the Wii.
Even those who can’t tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.
©2011 Jeff Ryan (P)2011 Blackstone Audio, Inc.
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Critic Reviews

“One of America’s favorite pastimes is covered in exhaustive, enthusiastic detail.” (Publishers Weekly)
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Customer Reviews

Most Helpful
5 out of 5 stars
By brenty on 07-20-13

Truly super!

Wow! What a great read!

Don't get me wrong, I love my nonfiction, documentarian fare when it comes to reading; but when it comes to books of this type, I am accustomed to informative rather than entertaining.

I finished this book in under 24 hours (where typically I take days or weeks). It was just that interesting and fun(!) to listen to!

To be sure, it contains a few (minor) factual errors, and the narrator occasionally produces a cringeworthy pronunciation...but if you have any interest in Nintendo, Mario, or the history of videogames in general, read this well-researched, well-written book. You won't be sorry.

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13 of 13 people found this review helpful

5 out of 5 stars
By Rafael on 03-11-13

It's a Mario!!!

What did you like best about this story?

I bought this book in search of nostalgia, and I wasn't disappointed.

Have you listened to any of Ray Porter’s other performances before? How does this one compare?

I think Ray Porter could read the back of a shampoo bottle and make it riveting.

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8 of 8 people found this review helpful

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