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Publisher's Summary

Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events.
Your preference in politicians, the amount you tip your waiter - all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live.
Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.
©2012 Leonard Mlodinow (P)2012 Random House Audio
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Critic Reviews

“One of the 10 books to watch out for in 2012.” ( NewScientist.com)
“Mlodinow never fails to make science both accessible and entertaining.” (Stephen Hawking, author of A Brief History of Time)
“Think you know the whys and hows of your choices? Follow Mlodinow on a gorgeous journey that will make you think again.” (David Eagleman, author of Incognito)
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Customer Reviews

Most Helpful

By Bob on 06-24-12

Pretty Good

I was curious about the impact of our unconscious minds on our everyday behaviors, having come to this subject from an interest in non-verbal communication. Leonard Mlodinow does, to this novice, a great job of explaining the unconscious mind. He goes on to give numerous examples, many humorous or otherwise entertaining, of the impact of the unconscious over our thinking, sometimes rationalizing, part of the mind. He also narrates his book and does an admirable job. His voice is easy to listen to, and he keeps a good pace.

Subliminal was given a four star rating because I began to get bored, but that is not on Mlodinow. It is on me. I found out some of the things I wanted to know about the importance of the unconscious and kept thinking of what else I could be listening to. So many books, so little time!

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10 of 10 people found this review helpful


By Matt on 11-11-13

Fun but . . . .

Where does Subliminal rank among all the audiobooks you’ve listened to so far?

Overall, an entertaining treatment of the subject matter, but some of the anecdotes/science tidbits i had read in other books (e.g., David Eagleman's "Incognito"), and the total read was not as cohesive or wow-ing as Mlodinow's "Drunkard's Walk" (which i really enjoyed).

What’s an idea from the book that you will remember?

"theory of mind" - very interesting. i look forward to learning more about it.

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6 of 6 people found this review helpful

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