Once upon a time there was a dream - born of the vision of Ratan Tata - to enable middle-class Indians to have a safe and affordable means of personal mobility, to break the shackles of the mind and go where no one had gone before, to create a motor car that would be more than just another automobile. This book tells the story of how that dream was realised. This is the story of the Nano, the Rs1-lakh wonder, and how it came to be.
The making of the Nano has been a struggle and a vindication, a long, arduous and expensive endeavour to cope with a wide range of problems. This, then, is also the story of how Tata Motors, the company behind the project, overcame the limitations imposed by conventional technology and traditional methods of manufacturing to craft a motor car that has changed the automotive world.
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Incomplete & biased, but entertaining
Obey the Nano
I enjoyed the book, but clearly it's tone and approach is one of pure awe and respect for Tata, the team, and the car. This is NOT an objective story. Also it is incomplete because it deliberatelyleaves the reader with the impression that the Nano will sell sell sell more and more until everyone has one. That has not come to pass, but you wouldn't know that from this book. Also very disappointing: There is nothing for an engineer to learn about the car. Oh sure we hear about what the engineers did and thought, but only on a personal, emotional level, and how they worked as a team, and had dinners, and loved the chairman.
He is superb! I started to listen in double speed (after I realized the book was just cheerleading for the Nano) and could still understand him.
Mr. Tata: To design an car around the engine is like designing a shirt around a button.
This is NOT an objective story. Repeat: NOT objective.