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So much has changed for Google SEO and the industry as a whole. If you're just coming into the Search Engine Optimization field it's important to note that if you're looking for a guide to learn the real methods & techniques for ranking today, it had better be a recent guide.
Why is that? The industry has changed and evolved so much because of the recent changes that Google has introduced into its algorithms. These changes have drastically affected rankings and how Google scores listings on its search engine results pages (SERPs).
Here is what's happened:
Google Panda: Google released the Google Panda in February of 2011, and has sent out dozens of these modified "Panda Attacks" to kill off listings that have offered low quality content that did not abide by Google's Webmaster Guidelines. This created a dramatic shift in SERPs.
Google Penguin: In April of 2012 the search engine giant released the Google Penguin which set out to punish sites that tried to implement more evasive techniques for trying to quickly rank their Websites on SERPs. These are techniques that Webmasters and SEO specialists were using for years that can now backfire and not only see you drop in rankings, but worse, even see you face possible de-indexing.
These algorithm changes shifted the entire SEO landscape in 2013….
It's important that you understand what methods will work today and what won't and The SEO Black Book offers you an intuitive approach to ranking with SEO in 2013 and beyond.
The audiobook weaves together all of the complex components required to successfully SEO a site in 2013 while also providing you with real industry secrets & tips that you can implement to rank higher then your competition.
The practical methods, tools, and techniques covered in The SEO Black Book stem from over a decade of my knowledge involving research and work in the field of search engine optimization.
Don't fall victim to the industry pitfalls. Without the right knowledge, information and tools you will be risking a slow and painful climb up the SEO ladder. The SEO Black Book teaches you what it takes to successfully rank your site today.
This book is part of a four-part series called "The SEO Series," which features the following books:
The SEO Black Book - A Guide to the Industry's Secrets
SEO Simplified - Learn Search Engine Optimization Strategies and Principles for Beginners
SEO White Book - The Organic Guide to Google Search Engine Optimization
SEO for Bloggers - Learn How to Rank your Blog Posts at the Top of Google's Search Results
After you Buy this SEO Book Now you will realize the importance of the incredibly valuable information contained within its pages.
Customer ReviewsMost Helpful
By Let's Read Charles on 04-01-14
Finally, I Get It
Finally I get it!! SEO Black Book is like the holy grail for me. I thought the world of search engine optimization would be completely foreign to me forever. However, the audio book finally allowed the lightbulb to just go off in my head. I began listening on my commutes, and before I knew it, I was implementing some of these strategies at my job and in my personal freelance work. It has changed everything! I see real results. Clicks and views are increasing, rankings are high, and the traffic has never been better. One of the best decisions I have ever made easily - I'm stoked to find out what else I can learn from this collection! This resource is new, current, and cutting edge. This is definitely a choice you should be making!
2 of 2 people found this review helpful
By honya on 08-30-13
Excellent "current" information
If you could sum up SEO Black Book: A Guide to the Search Engine Optimization Industry's Secrets in three words, what would they be?
Most books on Google and SEO before 2013 are already obsolete. Which means marketing books that are based on this information are also obsolete. As 2013 is already closing out this book is the only one to give you practical and relevant information on the subject.
2 of 3 people found this review helpful
Customer ReviewsMost Helpful
By Craig Beck on 10-20-14
Less than useless
Complete fluff and no substance. If you want a guide to what SEO terms mean then buy this book. If you actually want advice and information on how to improve your website avoid it like the plague!
1 of 1 people found this review helpful