We are in the midst of a brain science revolution. Highly sophisticated neuroimaging technology and cunning psychological experiments have helped researchers delve into the darkest corners of the human brain to shine light on how it works and explain human behavior.
Their conclusions boggle the mind: We make decisions before we are even conscious of our choices; we allow irrelevant influences to dominate our thought processes; and we go against our own best interest as a matter of course. In short, the latest brain science has conquered the mind and determined that we are all irrational and helpless in our condition.
But should that be the last word? In this startling account, Eric Robert Morse takes on the pop psychology establishment to show how this new understanding of the mind isn't the paradigm-shifting revelation it is claimed to be. With meticulous precision, Morse dissects the latest Behavioral Economics and brain imaging research to reveal a discipline that is full of holes and bordering on pseudoscience.
In Psychonomics, Morse uses captivating stories to bring to life the often mystifying world of behavioral psychology. We hear tales of beautiful fashion models and brilliant finance models, of MVP quarterbacks and GDP architects. In all of these stories, Morse shows how modern science uses the most advanced techne and experiments to defeat the human mind, and, ultimately, how the mind wins.
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Best objective analysis on the subject
I would recommend this book because it provides a well-written, entertaining examination of a pertinent topic. Very likely to spur discussion.
There are many behavioral economics books that deal with the same content, but that abuse the material and thus misguide readers. Predictably Irrational, Thinking Fast and Slow, and Blink come to mind. This book falls in line with The Rational Animal, Seeing What Others See, and Brainwashed.
It made me laugh on occasion, but mostly made me think.
Don't read this book if you're a behavioral economics apologist or dogmatically hold the belief that human brings are irrational and must be regulated by the state. This book will shake your faith in science and you will be left dismayed.
Phenomenal Critique of Modern Pseudoscience
This is some extremely creative yet also strictly rational information—a view that is obscured in mainstream thought but that is immeasurably valuable. It is common sense but no one else is saying it, which speaks of our time more than anything else.
No doubt- It's entertaining and engaging.
Re: the other review that says you shouldn't read it; I think that's a pretty good reason to read it.