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"Behavioral economics" - what this book is about - is the missing link between economic theory and how real consumers behave. More than a fascinating glimpse into our irrational decision-making processes, marketers and entrepreneurs will learn a lot about their customers.
Bonus points go to the author for actually conducting most of the research in the book (along with his MIT colleagues). Readers win because, in addition to well documented findings, we are treated to insightful and often funny stories about the studies themselves. By adding context to the research, the findings are much more memorable than dry statistics and analysis.
The narrator is thoroughly engaging and does a fabulous job telling the numerous stories and preserving the author's wit. My mind didn't wander as much, so I remembered more and rewound less.
Finally, BRAVO to the publisher and Audible for including a downloadable supplement that includes the graphs and illustrations from the print edition. THIS PRACTICE SHOULD BE STANDARD. I've listened to many non-fiction books, only to later see the print edition and discover how much visual content I missed. THANK YOU for truly delivering on the promise of audio non-fiction: spoken word text that preserves the unspoken, visual content of the author's work.
135 of 139 people found this review helpful
What a fascinating book about our choices and the reasons we make the decisions we do. If you have ever wondered why you buy things you hadn't intended on-- this is a book for you. I am hoping that just being aware of the things I do that I can see are irrational will stop because I now have more insight. We will see.
An interesting and entertaining listen.
41 of 43 people found this review helpful
Book chosen at relative random but loved it regardless. Could relate to some of the findings from this I have changed my buying and decision making processes.
19 of 19 people found this review helpful
Would you recommend this audiobook to a friend? If so, why?
Yes. It has many resonant and interesting angles on the truth behind decision making. A brave attempt at using 'scientific' methods. Quote marks indicate a hint of scepticism over how conclusive small scale complex experiments can be. Much evidence is subjective and too much is anecdotal padding which must be disregarded. Sad to see Ariely quoted recently in defence of Facebook's secret experiments given the level of consent and transparency his own academic research has required. I don't think he would be best pleased.
What did you like best about this story?
It evidences the way so many important decisions are made by people - namely badly.
Which scene did you most enjoy?
If you made a film of this book, what would be the tag line be?
Any additional comments?
One of the best non fiction books currently on audible.
4 of 4 people found this review helpful
I love his TED talks but I was disappointed by how much economics was in his behavioural economic... Also, when the author is a noted public speaker I would MUCH RATHER hear them narrate.
2 of 2 people found this review helpful
predictably irrational was a great read, not only was it interesting but informative too. well worth the credit. thanks