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The concepts described could really be applied to a lot of situations but I think this knowledge is especially helpful in business situations. Psychology is a building block to learning about marketing and I think this book could inspire some good campaign ideas.
3 of 3 people found this review helpful
shallow and pathetic. no substance what so ever. An attempt of some simpleton to write. time better spent watching infomercials.
Inspiring, engaging and very interesting. Excellent narrative, uses data and information from a variety of sources to make objective points.