• Microsoft Secrets

  • How the World’s Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People
  • By: Richard W. Selby, Michael A. Cusumano
  • Narrated by: David Drummond
  • Length: 18 hrs and 3 mins
  • Unabridged
  • Release date: 02-09-16
  • Language: English
  • Publisher: Blackstone Audio, Inc.
  • 3.5 (11 ratings)

Regular price: $31.47

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $31.47

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on hundreds of millions of computers around the world. Beyond the unquestioned genius and vision of Bill Gates, what accounts for Microsoft's astounding success?
Drawing on almost two years of on-site observation at Microsoft headquarters, eminent scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsoft's innermost secrets. This inside report, based on 40 in-depth interviews by authors who had access to confidential documents and project data, outlines the seven complementary strategies that characterize exactly how Microsoft competes and operates, including the "Brain Trust" of talented employees and exceptional management; "bang for the buck" competitive strategies and clear organizational goals that produce self-critiquing, learning, and improving; a flexible, incremental approach to product development; and a relentless pursuit of future markets.
Cusumano and Selby's masterful analysis successfully uncovers the distinctive way in which Microsoft has combined all of the elements necessary to get to the top of an enormously important industry - and stay there.
©1995 Michael A. Cusumano and Richard W. Selby (P)2016 Blackstone Audio, Inc.
Show More Show Less

Customer Reviews

Most Helpful

By Jeff on 05-12-16

A history book

This book was really interesting from a historical standpoint however the information is very outdated. The book was originally written in 1995.

Read More Hide me

5 of 5 people found this review helpful

See all Reviews
© Copyright 1997 - 2018 Audible, Inc