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In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.
By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good - to improve how we communicate with each other, spend and save our money, and set boundaries between work and play - and how we can mitigate their most damaging effects on our well-being and the health and happiness of our children.
Customer ReviewsMost Helpful
By Natalie A. Schaffer on 04-27-17
The author does an incredible job piecing together anecdotal evidence, clinical presentations and research to provide a convincingly disturbing analysis of the dangers parents (I am a father of 6) unwittingly expose their children to. A MUST READ for every parent of children under the age of 21! For that matter it is also a cautionary tale for adults since smart phones are ubiquitous in western society and most adults polled say that they "can't live without" one.
4 of 5 people found this review helpful
By Patrick C Keenan on 10-12-17
Lives up to all the praise from podcast hosts
Adam Schafer her from mindpump media podcast has been raving about this book for months. I am so happy I took his advice and purchased the book. It completely lives up to all the shining accolades Adam gave it.
2 of 3 people found this review helpful