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the book was informative however I would retitle it to say the following "Salespeople are evil: this is how you can resist them" This author is one angry dude! I thought it was a sales training book. It's actually a book for regular non-salespeople, teaching people how to detect and disarm "compliance professionals"
0 of 2 people found this review helpful
Cialdini is a marvellous and interesting and all his work gets my attention, but unfortunately this book is nearly identical to one of his previous books with a similar name, so I’m disappointed there was no new content!
0 of 1 people found this review helpful