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Publisher's Summary

Use the power of creative thinking to become more attractive with a makeover of your mind!It doesn't need a high IQ, or reams of knowledge, or a great personality. All it needs is creativity, imagination and empathy - all techniques that anyone can learn. Here Edward de Bono, world-famous for changing the way people think, shows you in a clear, practical language how to impress people with simple conversational tactics.Want to be irresistable? Then follow de Bono's advice: you won't believe how much it can revolutionise your life until you do.
©2004 Edward De Bono; (P)2004 The McQuaig Group Ltd and Bolinda Audio
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Customer Reviews

Most Helpful

By Rajesh on 05-08-09

Trash from a master

From a genius such mediocre stuff is not acceptable. It is bad by any standard. Get any self improvement book. Dale Carnegie is 100 times better then this trash from a brilliant man!

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11 of 14 people found this review helpful


By Poya on 10-25-10

too theoretical

the book is like points and it lacks explanation, it gives you a point and them one example, it doesn't go deeper in to the subject, i would use the book to tech at a university but not to teach my self.

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1 of 1 people found this review helpful

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Customer Reviews

Most Helpful

By Tim on 01-22-11

Too long

Without a doubt Edward de Bono is a real Masterhinker. Through this book he helps us to use our mind more effectively to gain a better understanding of the world. The book contains deep insights put into easy-to-understand language.
However, the book is VERY long. You will need some patience to finish it. Personally, I prefer PRACTICAL wisdom delivered in a concise manner. If you are looking for some hands-on advise (e.g. for business use), you will not find much in this book. If however, you just want to broaden your mind without being in a rush, this might be one of the best books to read.

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6 of 6 people found this review helpful


By Mr. J. A. Ball on 11-27-09

Thinking mastery

Without a doubt, Edward De Bono is the father of modern thinking. Most of us have heard of lateral thinking but don't necessarily realise that De Bono created it. The book almost seems too easy to understand, and yet, when you get the the part on the 6 hats, it suddenly becomes an awakening to new ways of thinking and the progression and evolution of thought.
I would love to see many more beautiful minds around and I believe this information should be getting taught in schools, although it is at a comprehension level most can understand. Teach yourself, your family and your peers how to have a beautiful mind, thanks to Edward De Bono.

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11 of 12 people found this review helpful

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